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This
essay argues for greater critical attention to the
impact of particular development environments and
programming languages on the aesthetic forms of new
media productions. Examining two examples of
Internet-based motion graphics for the ways they
have been optimized for web delivery, the author
attempts to show that medium-specific coding and
design strategies in digital literature set up
another signifying surface that intersects with the
manifest text on the screen. In this material
dimension of the text's signification, we can read
the marks of the small- and large-scale technical
systems in which the artwork is embedded.
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